Twitter direct messages just got more useful and powerful. The platform made a big change today to the core features better known as DMs. Now you can opt in to receive direct — or private — messages from anyone, even if you don’t follow that person or if they don’t follow you.
Before this, a mutual connection with the account you wanted to message was required. It was also awkward and not very productive.
I’m not usually a big fan of changes made by Twitter, mostly because they tend to make things more confusing. While the jury is still out because the Twitter direct messages feature is being rolled out, this looks promising.
I think this will be a bigger deal for businesses than the average user, however it should boost celebrity stalking quite a bit. But before you go thinking you can send your undying love and admiration to Justin Bieber, Twitter made this feature opt-in. Very smart, to say the least. The feature is smart, Justin Bieber is not. Oh yeah, I went there.
This week’s So Social column, nationally and internationally syndicated by the Chicago Tribune, takes a look at the pros and cons, along with tips for things to keep in mind when using the feature. (Registration may be required to view.)
I’d be very curious to know what you think of the new Twitter direct messages feature, and whether or not it’s something you can see yourself using. Also, will you opt-in and give it a spin or are you happy with the status quo? Let me know in the comments or tweet me at @scottkleinberg. For now, I have the feature off so tweet me the old fashioned way. I’m currently re-reading my own pros and cons to decide if I need it or not.