Tuesday , July 5 2022
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Twinkies are back? I’m shocked! (not)

When Twinkies were about to disappear last fall, we saw people taking off work to stand in line to get some of the last ones. We saw people paying in excess of $100 for a single Twinkie on eBay. It was not only the end of an era, it was the end of a piece of Americana that could never be replaced by anything else.

Blah, blah, blah.

twinkies-scott-kleinberg.jpgI like a Twinkie and a nice glass of milk as much as the next person, but I knew it wasn’t the end. And I told people that in person and via social media. “Don’t count the Twinkie out just yet,” I tweeted. I’m not saying it was some kind of mass conspiracy to sell $100 Twinkies, but I knew it wasn’t the end of the road.

Now, as you know, the Twinkie is back and apparently it has an even longer shelf life. (Is it possible for something to last longer than forever?) I kid. In reality, the shelf life is now 45 days, up from 26. So that’s substantial. You may also notice the Twinkie is a bit smaller, but according to the Associated Press this happened before the Twinkie was phased out the first time. The new Twinkies are 135 calories and weigh 38.5 grams. The old ones were 150 calories and weighed in at 42.5 grams.

Anyhow, let me know if you’ve tried a new Twinkie. And try not to be too hard on yourself if you spent $100 on one a few months ago. And keep up on the latest Twinkie coverage from the Chicago Tribune here.

About Scott Kleinberg

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