Tuesday , July 5 2022
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Apple’s MacBook Pro Touch Bar changes everything


In a previous entry I imagined a new family of MacBook Pro that switches from laptop to tablet as the big announcement Apple had in store Thursday.

We didn’t get that. I’m not convinced we won’t someday but that day wasn’t today.

What we did get was glorious. We got new MacBook Pros with something new and revolutionary called the Touch Bar. Rarely do I watch an Apple keynote with my jaw completely dropped but I couldn’t help it. The Touch Bar will revolutionize how we work on a laptop, that is until another company comes along and steals the idea. It’s glorious.

I was reminded of that scene from Willy Wonka and the Chocolate Factory:

Willy Wonka: Try some more. The strawberries taste like strawberries, and the snozzberries taste like snozzberries.
Veruca Salt: Snozzberries? Who ever heard of a snozzberry?

Indeed, Veruca. But we never heard of a Touch Bar and now I can’t imagine how we’d live without one. It changes and adapts based on the program you use. It’s a Retina display and it’s multitouch.

Or as Apple puts it, arevolutionary new way to use your Mac.

“The Touch Bar replaces the function keys that have long occupied the top of your keyboard with something much more versatile and capable.2 It changes automatically based on what you’re doing to show you relevant tools you already know how to use — system controls like volume and brightness, interactive ways to adjust or browse through content, intelligent typing features like emoji and predictive text, and more. And for the first time, Touch ID is available on a Mac, enabling instant access to logins and fast, secure online purchases with Apple Pay.”

Yeah. Apple Pay built into the power button! Crazy, next-level stuff.

The new machines are awesome for more reasons than the Touch Bar. You can read all about them — and even order them — here.

What do you think of the new Touch Bar? Are you a fan?

About Scott Kleinberg

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