Wednesday , July 6 2022
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The problem with that beautiful gold MacBook

Leave it to Apple to overshadow itself at an event. For weeks leading up to the Apple Watch unveiling, I pointed out the pitfalls of Apple announcing anything else that day other than the watch. When you want all eyes to be on your biggest innovation in 5 years, you don’t want to introduce any other innovations.

Apple has never listened to me before, so why should they start now. They introduced some pretty cool things, but unfortunately one was so cool that it overshadowed the watch. A 2-pound paper-thin gold MacBook will do that.

macbook-gold-e1429464981768I don’t think there will be any long term damage to watch sales from this misstep, but only time will tell (see what I did there?). That said, let’s just get something out of the day regarding this new “computer.”

It’s not a computer, really. It’s more of a computer tablet hybrid – a complet or tabputer, if you will. With a low res FaceTime camera – yes, it’s only 480p compared to all other Mac devices that offer 720p – and a processor that isn’t really suited for the hard stuff. The lack of ports is both a gift and a tragedy, and the new firm keyboard isn’t your typical keyboard and will take some getting used to.

Don’t get me wrong. There are people who will love this thing and who will look cool toting it around. But my advice would be to go for the more powerful MacBook Air – there’s something I never thought I’d  say – or wait until the MacBook Air gets a retina display of its own. Right now the new MacBook is a whole bunch of pros on the list of pros and cons, with a few too many cons for my taste.

All that said and whatever you call this thing, there’s a big future for it. But that future isn’t now.

I’ll leave you with this final thought. The MacBook is now thinner than the MacBook Air. So what in the world does that mean and how has it not resulted in a disruption of the space-time continuum? It means that two or three years from now, the MacBook and MacBook Air lines could merge into a more powerful version of the current new MacBook. And then you’d truly have two distinct lines: A thinner, less powerful computer that is more convenient for most of the things people do and a slightly larger much more powerful Pro line that satisfies the video editor and gamer in all of us.

But by then, we could have 25-inch iPads. Who the heck knows.

What say you? I always love to hear your comments in the comments. Or tweet me.

About Scott Kleinberg

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