Scott Kleinberg Social Mediaologist
Scott Kleinberg | Brooklyn, NY 11215
scottkleinberg.com | @scottkleinberg
About me
Analytics-driven social media manager and digital marketing executive specializing in acquiring and activating audience for clients ranging from startups to restaurants to the Chicago Tribune.
Experience
Senior Social Media Editor 09.13 to 01.16
Social Media Editor 09.11 to 09.13
Chicago Tribune/Tribune Publishing, Chicago, IL
Led training for 600+ reporters, editors and senior managers on social media best practices.
Created and implemented social media content strategies for writers and executives.
Directed all content for all Chicago Tribune social media accounts, driving traffic to chicagotribune.com which resulted in at least 2.7 million page views daily.
Cultivated social media audience of more than 3 million followers combined.
Wrote nationally and internationally syndicated social media column, appearing on 100 websites and in several newspapers, generating significant company revenue and notoriety.
Senior News Editor 05.05 to 10.08
Director of Social Media 10.08 to 09.11
RedEye at the Chicago Tribune, Chicago, IL
Established RedEye social media, including Twitter, Facebook, Instagram and LinkedIn.
Led all content and training for RedEye social media properties and website.
Supervised team of 11 editors and designers, as well as social media and web interns
Awards
Press and publicity
■ Mashable: First newspaper to use Google Wave
■ PBS: A Day in the Life of a Social Media Editor
■ WGN-AM radio: Twice-weekly guest to discuss social media, internet trends
■ Social Media Club: Contributor and panelist
■ Social Media Week: Organizer, contributor and panelist
Skills
Photoshop and photo editing
Basic HTML
Project Management
Facebook and Twitter Insights
Google Analytics
Hootsuite and Tweetdeck
Education
Point Park University | Pittsburgh, PA | 1990-1995
Graduated with honors and two degrees — a B.A. and M.A. in journalism and communications: Print media.