Scott Kleinberg wrote an internationally syndicated social media column at the Chicago Tribune, where he was senior social media manager for several years. So Social, a social media tips column, appeared weekly in the Chicago Tribune and in more than 90 newspapers/ websites across the United States and around the world. Kleinberg hosted “30 Second Social,” one of the world’s first instructional social media video series.
Kleinberg contributed social media, digital marketing, technology and pop culture reports twice a week to WGN Radio. He has also discussed social media several times on WGN-TV. Kleinberg has been featured all across the internet, from Mashable to PBS to American Journalism Review.
His work is featured permanently as part of the Sept. 11 exhibit at the Newseum in Washington, D.C. In 2009, he was named one of the 25 people to follow in Chicago on Twitter. Kleinberg is the founder and creator of the Instagram hashtag #instagram312, spotlighting the best photos of Chicago and photographers behind the lens.
Kleinberg is an avid Flipboard user, and his Apple Watch magazine was named one of the top 50 in Flipboard’s celebration of 15 million magazines. It currently has nearly 10 million page views.
Kleinberg has spoken about social media best practices and engagement at Social Media Club Chicago, Social Media Week Chicago, CFA Society Chicago and Social RevUp BBSummit12; and at colleges and universities, most recently the University of Nebraska – Lincoln.
Previously, Kleinberg was social media director for RedEye, where he created that publication’s entire social media presence starting with Twitter and eventually extending to Facebook, Instagram and beyond. He also founded the iPhone blog, “iPhone, Therefore I Blog” for the Tribune’s ChicagoNow blog network. He still blogs and livetweets about the iPhone and iPad.
Before that, Kleinberg worked as a front page editor at the Pittsburgh Tribune-Review, where he was the lead designer for the paper’s September 11th coverage. While there, he developed Trib PM, an afternoon edition of the Pittsburgh Tribune-Review.
Kleinberg’s first job was as a newspaper carrier. He holds the distinction of being the youngest newspaper reporter at the Tri-Town News in Jackson, NJ, a position he pursued after he realized his first plan– meteorology– involved math.
Outside of work, Kleinberg is active in his community and supports rescuing dogs. He’s also a huge advocate for the homeless. For the last 8 Thanksgivings, Kleinberg walked the streets of Chicago carrying as many dinners as he could and gave them to as many people as he could find. He hopes to continue that important tradition here in New York.