Monday , May 29 2017
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Jesus Christ, this Starbucks red cup story!

What happens when a so called evangelist and social media personality with the most Jewish name ever gets Christians fired up over Starbucks? Specifically, the coffee chain’s lack of love for Jesus on its red holiday cups?

“I think in the age of political correctness we become so open-minded our brains have literally fallen out of our head,” Joshua Feuerstein said in a widely viewed anti-Starbucks rant on Facebook titled “Starbucks REMOVED CHRISTMAS from their cups because they hate Jesus.” “Do you realize that Starbucks wanted to take Christ and Christmas off of their brand new cups? That’s why they’re just plain red.”

Feuerstein, the very definition of a social media nobody, says he wasn’t trying for a boycott. He wanted a movement. And well, he kinda succeeded. The hashtag #MerryChristmasStarbucks was trending for a few hours Monday morning.

Here are a few tweets that stood out to me. The great, the hilarious and the are you for real?

I think it’s safe to assume Starbucks saw no loss in revenue because of this. In fact, I’d be willing to bet you a steak dinner that Starbucks made more money because people went in just to get their hands on a red cup with which to use to take a selfie.

This Feuerstein guy is assuming a lot, you know. I go to Starbucks often, but I’m also aware of its shortcomings. If Jesus wants to finally come back and wait 15 minutes for burnt coffee, then he has that right. My colleague pointed out on Facebook that Starbucks would write the name “Geezus” on his cup. All true, but my guess is Jesus is more of an Intelligentsia guy who enjoys good latte art.

Whatever happened to keep Christ in your heart? So what if he’s not on your coffee cup?

Personally, I’m just waiting for all of this to die down. The blue and white Chanukah cups should be out any day now.

About Scott Kleinberg

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