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iOS7: The meaning behind Apple’s WWDC banners

For Apple geeks like me, WWDC, or the Worldwide Developer’s Conference, is a big, big deal. It all kicks off Monday with a keynote from Tim Cook, where he’ll show off the latest and greatest from Cupertino.

Everyone’s been talking about the star of the show, iOS7. This version of the operating system that powers the iPhone, iPad and iPod Touch will be a major overhaul. Soon you’ll be able to say that this isn’t your father’s iPhone.

scott-kleinberg-apple-ios7Johnny Ive, the genius behind Apple’s beautiful hardware, was given the reigns to redesign the software after Scott Forstall was ousted. Long story short, Forstall was apparently tough to get along with and Ive is considered a breath of fresh air. I met Forstall once. I was not impressed. But I should also say that I met former Apple retail king and JCPenney CEO Ron  Johnson and was even less impressed.

Anyhoo, back to iOS7. The photo that you see here is very telling. This is a shot of the banner that adorns the Moscone Center in San Francisco, site of WWDC, and the banners always contain a hidden meaning. Secrecy always surrounds WWDC, even if we really have a pretty good idea of what will go on. This very plain and basic banner is telling because it confirms what we’ve all expected all along: Ive is all about simple and plain and gorgeous. It’s why the iPod and iMac are as beautiful as they are. I think the font of the 7 means we’ll see less thick text and the white background is a testament to the transparent nature of the whole interface. You’ll see something similar with Mac OS 10.9.

As far as the specifics Apple is going to release at WWDC specific to iOS 7, OS 10.9 and more? I just don’t know. I’ve been blogging about Apple since 2007 and it doesn’t make sense to speculate. It’s official when it’s official. The redesign is a given since that’s not a secret. The simplistic approach is also another given. But as far as redesigned apps and new hardware – all that is up in the air.

If I was a betting man, I’d say we’ll see a retina display MacBook Air and probably an update to iWork. Also, the famous “One More Thing” might be iRadio or whatever Apple chooses to call it. But let me say this about iRadio: Steve Jobs was always big on saying that he didn’t want to copy the status quo. He said he wanted to turn the status quo on its side and make it better. So for Apple to come out and build a Pandora or Spotify clone seems very unlikely. Something about this service has to stand out. I haven’t figured out what that is yet, but I’m very interested. As someone who LOVES his Spotify Premium subscription, I’m really looking forward to seeing what it is.

So in closing, check back Monday to see what Apple announces. The WWDC keynote starts promptly at noon Central Time.

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